Marketing Promotion of Giordano: Yellow Smiling Face
Giordano has successfully repositioned its marketing existence, thier marketing stratgies have winned the acceptance of the younger age groups, i.e. the target audience they want to accquired.
Hong Kong as well as the rest of countires was facing the economic downturn last year, lots of enterprises reduced manpower which greatly influences the spending power in the consumer market. Giordano took this opportunity to stimulate the consumer market by luanching an encouraging T-shirt collection. Giordano crossovered with a local artist to design the T-shirts which could arouse the spirit of local community. From that collection, you could find smiling face or encouraging words. I can say, it was a nice and practical gift for family and friends.
Hong Kong as well as the rest of countires was facing the economic downturn last year, lots of enterprises reduced manpower which greatly influences the spending power in the consumer market. Giordano took this opportunity to stimulate the consumer market by luanching an encouraging T-shirt collection. Giordano crossovered with a local artist to design the T-shirts which could arouse the spirit of local community. From that collection, you could find smiling face or encouraging words. I can say, it was a nice and practical gift for family and friends.
