Lady Gaga x Shiseido marketing campaign (Digital Marketing, Beauty)

Shisedo has rolled out an integrated marketing campaign in Japan featuring 50 selfies by Lady Gaga. Each selfie will be published in a different Japanese national and regional newspaper over two days in January 2015. What's more? Lady Gaga is cashing on her social platform by posting some ad photos on her Instagram, that might benefit Shisedo to reach Gaga's 4.8 million Instagram followers and extend the viral effect globally. What's more? Lady Gaga has never mentioned this selfie is a part of marketing push. Thanks to her smart monster's followers spotted these interesting selfies and spread them over the internet. 

Check out the selfies on the fan site: http://gagamedia.net/?p=20716