聯乘項目 Collaboration Project (Marketing)

 從市場角度來說，跟不同品牌計劃聯乘項目能夠達到不同層面的宣傳效果，最理想的就是吸引傳媒報導、增加客人對品牌的認知度和接觸不同層面的客人。

From the marketing point of view, launching collaboration products with various brands can achieve different levels of publicity such as attract media coverage, increase brand awareness and expose to different market segments.

但始終牽涉至少兩個單位，即使在小細節上，雙方也要投放更多時間去了解和溝通。例如製作一件衣服的物料也要互相確認，如果對方今天沒有時間回覆，就要多等一、兩天，更要在有限的日子內力追無法縮短的生產時間，這才可把產品準確地在市場推出。

Since at least two units are involved in the collaboration project, both sides have to devote more time to understand and communicate with each other, even in small details. Take for example; both units should have a mutual recognition in the production details such as selecting a raw material for making an outfit. If one unit cannot give a confirmation today, the other has to wait at least one to two days for further negotiation. However, the units still have to catch up the limited schedule by monitoring the unchangeable production lead time and launching the collaboration project in the market in a timely manner.

市場推廣活動會影響聯乘產品在市場上的佔有率和話題性，因此市場推廣人會全面性地為它製造一定程度的迴響。當中的活動可包括舉行新聞發佈會、跟不同平台夾作回饋、贊助項目或是遊戲活動。愈是能觸及不同的層面如雜誌、網絡、名人和博客人等，就愈容易擴大想推廣的信息。

Marketing activities will influence the market share and talking point of the collaboration product; hence the marketing specialists will use a comprehensive marketing approach to leverage the marketing effect. The marketing activities may include launching press event, carrying out barter promotion, sponsorship with different parties or creating games activates. The more different levels, such as magazines, internet platforms, celebrities and bloggers can be reached, the more powerful the viral effect can be.