bread and butter x Samsung Galaxy S4 (Marketing)

最近被bread and butter x Samsung Galaxy S4的marketing campaign所吸引，皆因它所用的graphic顏色和圖案太搶眼，正中女生下懷。以「褸住影‧win a snap」為主題，bread and butter聯乘Samsung進行了一連串online + offline promotion。其中一個亮眼點離不開在鬧市中的one-to-one promotion，簡單的一個衣架展示了bread and butter最新的褸款，配合新一季catalogue和互動的拍照邀請，途人可即時試穿這個全新系列，並利用Samsung Galaxy S4拍下自己美麗的一面。此外，還可選擇跟裸露上半身作body painting的男模合照留念。整個互動過程還延伸到instant purchase和Facebook marketing。首先是提升參與者在玩樂過程中的抗奮心情，再送上限時優惠的現金券，可立即到附近的流動pop up store – 以搶眼的粉紅色併合花卉圖案設計而成的promotion truck進行選購，從而達到win-win的銷售目標。

I was attracted by the recent marketing campaign of bread and butter x Samsung Galaxy S4. The graphic and color used is so eye-catching which definitely appeals to most of the girls. With the theme of "wearing a jacket‧win a snap", bread and butter collaboration with Samsung to launch a series of online and offline promotion. One inspiring point is the one-to-one promotion that the new jacket collection of bread and butter are displayed along the shopping district, supported by the distribution of new season catalogue and interactive activity. The passers-by are invited to fit the jacket and capture their chic moment with the latest model of Samsung Galaxy S4. What's more? The participants can choose to take a snap shot with the nude guys (with oil painting on their upper body).

The campaign doesn’t end this way but continues with the instant purchase and Facebook marketing. First of all, the participants are driven to a hyper mood with the happy picture times. They are then rewarded with cash coupons to make purchase that the shop is just around the corner. Due to the limited space in Hong Kong, the “shop” is actually a promotion truck decorated with an eye-catching pink and floral pattern design, which help to motivate the target audience to stop by for achieving the win-win sales targets.

另外，參與者的照片會被上載至bread and butter的Facebook page作公開投票再贏取更豐富的禮物。由參與者出發製作WOM，既有viral marketing作用，也達到fans growth的目的。

On the other hand, the participants' photos will be uploaded to bread and butter Facebook page for public voting so as to win a bigger gift. Started from WOM of the passer by and participants, viral marketing and fans growth are generated.